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🇯🇵Country Project

Japan — Ainu

KnowRoots Japan explores the Ainu people — Japan's indigenous community — through cultural research and interviews. We move beyond the official institutional narrative to uncover the personal, emotional, and philosophical dimensions of Ainu life today.

The Community

Who Are the Ainu?

The Ainu are the indigenous people of Hokkaido (Japan's northernmost island) and parts of Russia. With a culture rooted in deep reverence for nature — expressed through ceremonies, oral traditions, music, and crafts — the Ainu have one of Asia's most distinctive indigenous heritages.

After centuries of assimilation policies and discrimination, the Ainu were officially recognised as Japan's indigenous people in 2019. Today, they navigate a complex space between cultural revival and modern Japanese identity.

1997
First legal recognition of Ainu culture
2019
Officially recognised as indigenous people
2020
Upopoy national museum opens
2025
KnowRoots Japan begins research
Our Research

Interview Themes

The official narrative covers laws and programmes. Our interviews aim to uncover what institutions cannot: the personal and philosophical dimensions.

Nature Connection

·How do Ainu people today maintain their traditional relationship with forests, rivers, and animals?
·What role do rituals like Iyomante (the bear ceremony) play in their worldview?
·Are there efforts to revive ecological knowledge — medicinal plants, seasonal cycles?

Culture & Identity

·How do younger Ainu people balance modern Japanese identity with Ainu heritage?
·How do Ainu artists and storytellers reinterpret traditions in contemporary forms?
·Is there tension between museum culture (displayed) and living culture (practiced)?

Transformation & Recognition

·How did Ainu elders experience the shift from marginalisation to official recognition?
·What challenges remain despite legal and institutional support?
·How do Ainu communities feel about Upopoy — does it represent them authentically?

Adaptation of Living

·How are traditions like woodcarving, embroidery, and oral storytelling adapted for modern life?
·What role does technology play in keeping Ainu culture alive?
·What does the future of Ainu culture look like in 50 years?
Our Approach

Beyond the Institution

Japan's official Ainu documentation focuses on legal milestones, policy programmes, and museum exhibitions. KnowRoots Japan goes further — seeking out community members, elders, artists, and young people to understand what Ainu identity truly means today.

Coordinator Natsuki plans field visits to Hokkaido and engagement with the Ainu Association of Hokkaido as primary points of contact.

Stories & Research

Read Field Notes

Follow our research as it unfolds — interviews, reflections, and dispatches from the communities we work with.

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